Zita Wahyu Larasati, Agnes Sunartiningsih

Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Volume 4, No. 1, 2020

Pages 65-90 | Published online: 2020

Abstract

This article explains the strategy of managing the community resources in corporate social responsibility programs. For instance, this research aims to enrich studies on community empowerment strategies trough exploration of community empowerment programs conducted by corporates. This research uses a qualitative research method. Also, primary data was collected through in-depth interviews with the Sumbersari Village Cattle Group Society members, the Terapan Village Banana Processing Group administrators, Petrokimia Corporate of Gresik program assistants, and Petrokimia Corporate of Gresik staff. Furthermore, the research findings show that the sustainability strategy adopted by Petrokimia Corporate of Gresik is different for each program. In its implementation, Petrokimia Corporate of Gresik concerns on the plan for community empowerment sustainability programs, primarily based on an investigation and analysis of the needs, potential, and problems in both villages. These are due to differences in needs, potential, and problems in the two empowerment programs. These differences indicate that each region has its uniqueness in terms of variations, resources, and local responsibilities. The sustainability strategy implemented in the Cattle Program is potential integration and product diversification, while in the Banana Processing Program is adopted by product diversification.

Larasati, Zita Wahyu dan Agnes Sunartiningsih. 2020. “Strategi Keberlanjutan Pengelolaan Sumber Daya Berbasis Komunitas dalam Program Tanggung Jawab Sosial Perusahaan”. dalam Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan, 4(1), h. 65-90.

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